The Beargrass Story: Utilizing Social Science to Evaluate and Learn from the “Watershed Approach”

The paper evaluates the Beargrass Creek Watershed Approach Project in Indiana, which aimed to improve water quality by reducing agricultural nutrient loss through a voluntary, locally-led, and science-based conservation method. The project was studied using social science techniques, including surveys, interviews, and observations that identified the motivations and obstacles faced by producers and agency staff in adopting conservation practices. While awareness of water quality issues and knowledge of conservation methods increased among producers, notable changes in attitudes or behaviors were not seen during the project's short timeframe, with financial incentives and time for implementation identified as key needs. The paper concludes that trust-building, education, personal engagement, and long-term local coordination are essential for successful watershed conservation, and recommends these as priorities for future efforts.